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Priya Anand
Founder, Northwind →“Margin is a design decision. Embedded finance is simply the best one available to vertical software today.”
Shift Forecast Record
71%accuracy
7 scored
7 scored
Fintech partnerships normalise
2023
Banks cede the front-end
2024
A neobank exits to SaaS
2025
Finance the margin lever
2026
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Edition 046
The margin case for embedded finance.
27 June 2026 · 44 min