“We stopped selling software the day we became a platform.”
Elena Cho on how Ledgerbase crossed from vertical SaaS into the payments and data rail its whole category now runs on.
Read the Shift Conversation→This week, a founder who stopped selling software and started running a rail. It is the clearest example yet of the shift this publication exists to document — and a preview of a decision most of the industry has not realised it faces.
The embedded-finance layer a growing category of B2B software now moves money through — and a live test of the rail thesis this edition opens with.
Every company remaking the industry has a story worth telling.
The Platform Shift® is the independent stage where founders and companies tell their story and every shift goes on the record. There are two ways onto it.
Founders, operators and technology leaders with a story worth telling take a seat in the conversation — and leave with a permanent profile and a complete media package.
Experienced founders, operators and investors bring their expertise and audience, lead the conversations that move the industry forward, and present their own series — each with a dedicated host page.