Priya Anand has spent five years arguing that most software companies leave their best margin on the table. Northwind exists to move it back onto the balance sheet.
Her case is unsentimental: finance is where the value concentrates, and the software company closest to the transaction is best placed to capture it.
Finance is not a feature you add. It is the margin you were already generating for someone else.
Priya Anand
What follows is how she thinks about sequencing it — and the forecast she will defend on the record.